Selfbook is a unique, comprehensive software enabling hoteliers and operators to drive direct bookings and increase revenue. The platform launched at a pivotal time in an industry shattered by the Coronavirus pandemic. With a Webby Award’s Nominee already under their belt, Selfbook empowers hotels with a one-tap payment, directly on their website, streamlining the bookings process and minimizing layers of admin that can result in missed booking opportunities. Selfbook gives new opportunity to hotels recovering from the devastating effects of COVID-19 on travel and hotels while simultaneously adapting to a newly-accustomed consumer who now expects and relies on mobile and digital wallet payments. Instantly activated with a single line of code and built-in to the booking interface, Selfbook groups multiple services (restaurant bookings, spa appointments and activities) into a single checkout experience to easily drive upsells and increase revenue.